It’s a horrible, substantially lacking, dirty word; often thrown at impressionable children by well-meaning, short-sighted adults. But that’s not important right now. /rim shot
In this scenario, it means something more like its use in, say, the physics term “potential energy.” As in, perhaps someday, I will post something of substance in this space!
But, for now, it’s just a space with a URL I don’t much care for, because WordPress support is nonexistent. Consider this a placeholder for potential content to come.